Find broken references
Identify dead or redirected resources on relevant pages and competitor backlink profiles.
Broken link building
Replace dead references with resources that deserve the citation.
Broken link building is strongest when your page is a genuine replacement, not when outreach tries to force an unrelated URL into an old citation.
The strategy
A broken URL creates an opening—but relevance still decides whether the replacement makes sense.
We find dead external resources connected to your topic, verify the original context and pitch a live alternative that helps the editor repair the page.
Start with a backlink gap analysis →What’s included
Quality controls before outreach volume.
The exact mix changes by page and market, but these are the building blocks we use most often.
- Competitor lost-link research
- Dead resource discovery
- Context verification
- Replacement asset recommendations
- Editor outreach and tracking
How it works
Four steps from gap to earned authority.
Check original intent
Understand what the dead page provided before choosing or creating a replacement.
Pitch the repair
Show the editor exactly where the broken reference is and why your resource fits.
Scale proven patterns
Expand into adjacent topics once a replacement angle consistently earns updates.
Historical outcomes
Measure the campaign by what changed.
These examples are from past campaigns and do not guarantee future results. Starting authority, competition, technical SEO, content and conversion performance all affect outcomes.
Explore related work
Authority rarely comes from one tactic.
Combine the channels that fit the page, query and buying journey rather than forcing every campaign into the same link-building playbook.
Questions
What teams usually ask before starting.
Do we need an existing replacement page?+
Not always. If a strong broken-link opportunity lacks a suitable asset, we can recommend a resource worth creating before outreach.
Free authority plan
Show us the pages you want to move.
Send the domain, priority URLs and the competitors you keep seeing above you. We’ll recommend a focused mix of links, PR and third-party mentions.