Competitor backlink analysis

Find the authority gaps behind the rankings you keep losing.

We compare the pages outranking you, identify the referring domains and editorial patterns supporting them, and turn that evidence into a realistic acquisition plan.

The strategy

A domain-level link gap can hide the page-level reason you are losing.

We analyze the actual pages competing for the query, not only aggregate domain metrics. That reveals which links, mentions and content formats are specific to the ranking battle.

Start with a backlink gap analysis →

What’s included

Quality controls before outreach volume.

The exact mix changes by page and market, but these are the building blocks we use most often.

  • Page-level referring-domain comparison
  • Lost and new link analysis
  • Link-type pattern review
  • Prospect prioritization
  • Target-page recommendations

How it works

Four steps from gap to earned authority.

01

Choose the SERPs

Start with the commercial queries and pages where improved ranking would matter most.

02

Compare winning pages

Review authority, link types, topical sources, anchors and content differences.

03

Separate replicable from irrelevant

Remove links you should not copy and prioritize opportunities that fit your brand.

04

Build the acquisition plan

Turn the gap into a sequence of outreach, PR, content and reclamation actions.

Historical outcomes

Measure the campaign by what changed.

These examples are from past campaigns and do not guarantee future results. Starting authority, competition, technical SEO, content and conversion performance all affect outcomes.

+250%organic trafficProject management SaaS
+196%brand mentionsAnalytics software
1,000+sign-upsHosting SaaS

Explore related work

Authority rarely comes from one tactic.

Combine the channels that fit the page, query and buying journey rather than forcing every campaign into the same link-building playbook.

Questions

What teams usually ask before starting.

Do you copy every competitor backlink?+

No. Many competitor links are irrelevant, low quality or impossible to replicate. The analysis is useful because it helps us decide which patterns are worth pursuing.

Free authority plan

Show us the pages you want to move.

Send the domain, priority URLs and the competitors you keep seeing above you. We’ll recommend a focused mix of links, PR and third-party mentions.

No hard sell. If links are not the bottleneck, we’ll say so.